Salesforce Named a Leader in the Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms

Salesforce today announced that Salesforce Marketing Cloud Account Engagement has been recognized as a Leader in the Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms for the seventh consecutive year. 
Why it matters: Gartner defines B2B marketing automation platforms (B2B MAPs) as software applications that support demand generation processes at scale. B2B MAPs help marketers capture and qualify leads and accounts, orchestrate marketing-driven engagement across the full customer journey, and use analytics to optimize and measure performance.
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Innovation in action: To drive efficient growth, Salesforce Marketing Cloud Account Engagement helps B2B marketers align their sales and service teams to create connected journeys for their customers by:
Salesforce perspective: “For revenue teams to drive growth efficiently and create connected customer experiences, it is imperative for them to work on a single platform,” said Stephen Hammond, EVP and GM of Marketing Cloud. “We are pleased to be included as a Leader in this year’s Magic Quadrant. We believe this prestigious industry recognition reinforces our commitment to providing marketers with the best tools to connect every moment across the entire customer lifecycle.”
Customer perspectives:
*Gartner defines B2B marketing automation platforms (B2B MAPs) as software applications that support demand generation processes at scale. B2B MAPs help marketers capture and qualify leads and accounts, orchestrate marketing-driven engagement across the full customer journey, and use analytics to optimize and measure performance.
Gartner, Magic Quadrant for  B2B Marketing Automation Platforms, Jeffrey L Cohen, Rick LaFond, Alan Antin, Upasna Chandna, Nicholas Mortensen, 23 September 2024
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**This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Salesforce.